Mail List Processing Services

Genderization Overview

Discover the gender makeup of your list. Add a prefix and gender code that indicates if the first name is male, female, or neutral to make personal letters or determine the sex of people who respond to an offer.

 Gender Coding Database Details

Gender coding is accomplished by referencing a sex determination database containing over 100,000 first names matched with a seven level range from strongly female to strongly male.

Definately Female Usually Female Often Female Definately Neutral Often Male Usually Male Definately Male Mary Carol Lynn Kris Chris Gene Robert Barbara Carmen Robin Pat Lee Sidney John Linda Evelyn Jean Jackie Francis Sam Michael Nancy Gail Kelly Lou Terry Mel David Laura Patty Stacy Kelsey Dale Jesse William

The gender database encompasses a rich mixture of ethnic names from every national and cultural group on the planet from Argentina and Armenia to Zagreb and Zimbabwe. The file also includes thousands of records marked as "errors". These errors include common abbreviations, obvious typos, double strokes, OCR mis-reads, truncations, and others. Each record marked as an error has a matching correction record which can be used to update your list.

Error Correction Abbreviations Wm William   Rbta Roberta Typos Adnrew Andrew   Ablert Albert OCR Oops Gl0ria Gloria   GlaOys Gladys JJitters JJane Jane   JJames James Truncations Darlingto Darlington   Barringto Barrington

Pricing & Turnaround

Standard turnaround time is three business days. Next day rush order service is available for an additional $100.00 fee. All rush orders must be received before 12 pm EST.

Minimum  Number of Records  Price Per Thousand $50.00 Up to 50,000 $2.55   50,00 to 150,000 $2.40   150,000 to 250,000 $2.25   250,000 + Call

File Submission

Send your file(s) via the transmit a file link below. We accept standard ASCII, dBase, Excel and many other file formats.

>> Click Here to Transmit a File