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Direct Marketing and Data Services since 1986

MidSection TopEdge

 

 

WhiteLine

Scanning Solutions

Scanning

978-658-4700 x 303

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Mailing List Conversion Overview

Clearly printed name and address listings in label or directory format can quickly and cost effectively be scanned and converted into a variety of database file formats. Our Optical Character Recognition (OCR) service can process the scanned images, identify the machine-printed text and output an ASCII text file. From there, our data specialists take over to parse this unfielded data into its individual components (i.e. first & last name, address lines, etc.) which will be used to create the database file.

Service Details

 

 

Image Cleanup for Accurate OCR

State-of-the-art high speed production scanners ensure fast turnaround and the very best image quality. Deskewing, despeckling and other image enhancement tools are employed to clean up images allowing the most accurate text recognition possible.

 

 

Address Block Recognition & OCR

Standard name & address zoning templates are applied to the mailing label or directory listing to identify individual name and address blocks. The templates can be customized to remove Postnet barcodes and other unwanted address lines. OCR recognition results require little to no editing for clearly printed lists as accuracy often exceeds 99%.  

 

 

Name & Address Parsing & Database Generation

Optical character recognition results in a line oriented ASCII text file. The next step is to identify and separate individual database records. After that, name & address lines are parsed into separate fields including prefix, first name, last name, delivery address(es) and City/State/Zip.

 

 

Data File Cleanup and Data Enhancement

Once the mailing list has been converted into electronic database format, it can be enhanced and cleaned up in a variety of ways.

 

 

Internet or Electronic Media Delivery

Scanned and processed documents can be delivered via our secure FTP server, encrypted email attachment, or on electronic media.